Tactical Urbanism

Paradise Lost | Paradise Found

Paradise Lost | Paradise Found is a tactical urbanism campaign designed to change hearts and minds about the Claiborne Expressway in New Orleans. The campaign, designed in collaboration with chief strategists, Farr Associates, condemns the past, confronts the present and looks toward the future. The campaign features everyday people casts as sage and visionaries, a strategy designed to engage residents and encourage participation and ownership in a process traditionally viewed as top-down and exclusive. Paradise Lost | Paradise Found unfolds in four chapters organized as triptychs that tell stories about shelter, economics and place.